Edgy Labs and Toyota: Mastering the Digital Search Ecosystem
Edgy Labs and Toyota: Mastering the Digital Search Ecosystem
Background:
In an era where digital dominance is paramount, Toyota partnered with Edgy Labs to overhaul its digital search ecosystem. This endeavor wasn’t limited to just enhancing Toyota’s visibility on Google but extended across various platforms and websites, encompassing the entire digital search landscape.
Challenge:
Toyota’s challenge lay in dominating not just a single search engine but the entire digital search ecosystem. This meant optimizing Toyota and Lexus’ presence across multiple platforms including Toyota.com, BuyAToyota.com, ToyotaOwners.com, AutoParts.Toyota.com, and Lexus.com.
Solution:
Edgy Labs adopted a holistic approach, focusing on:
- Comprehensive Enterprise SEO Strategy: Implementing an SEO-first mindset, we tailored strategies for each platform, ensuring top search results across the board.
- Multi-Platform Optimization: We meticulously optimized each of Toyota’s platforms, ensuring a cohesive and dominant digital presence.
- Data-Driven Content Creation: Leveraging data insights, we crafted content that resonated with audiences across different platforms.
Results
Results and Impact:
- Traffic Value: Our strategies led to a $71 million increase in traffic value Year-To-Date for toyota.com, showcasing our effectiveness in enhancing web authority.
- Organic Traffic: We achieved an 8.8 million increase in organic traffic Year-To-Date for toyota.com, a clear indication of our successful multi-platform optimization.
Results
Traffic Value: Our strategies led to a $71 million increase in traffic value Year-To-Date for toyota.com, showcasing our effectiveness in enhancing web authority.