Caliber Collision’s Digital Roadmap to Success

Background

Caliber Collision, the national leader in auto collision repair, operates over 1,200 locations across 37 states. With a diverse brand portfolio specializing in collision, auto care, auto glass, and fleet services, Caliber faced the critical task of driving qualified traffic to each of their location pages to attract new customers.

Challenge

The primary challenge for Caliber Collision was to consolidate four separate brand websites into a single, search-optimized platform that streamlined user experience and led customers directly to their multitude of service locations.

Solution

Edgy Labs crafted an intricate web of interlinking strategies and enhanced the content to solidify the company’s authority on chosen topics.

Edgy Labs spearheaded Caliber’s digital transformation over three years, implementing:

• A unified website with optimized site structure, sitemap, categories, and product pages.
• Extensive keyword research to identify and target high-volume keywords.
• On-page content optimization for enhanced search visibility.
• Structured data markup for improved presence in search engine rich snippets.
• Link-building from relevant directories and industry sites to bolster location pages.
• Creation of unique, optimized content for each individual location page.