Caliber Collision’s Digital Roadmap to Success

Caliber Collision’s Digital Roadmap to Success


Caliber Collision, the national leader in auto collision repair, operates over 1,200 locations across 37 states. With a diverse brand portfolio specializing in collision, auto care, auto glass, and fleet services, Caliber faced the critical task of driving qualified traffic to each of their location pages to attract new customers.


The primary challenge for Caliber Collision was to consolidate four separate brand websites into a single, search-optimized platform that streamlined user experience and led customers directly to their multitude of service locations.


Edgy Labs crafted an intricate web of interlinking strategies and enhanced the content to solidify the company’s authority on chosen topics.

Edgy Labs spearheaded Caliber’s digital transformation over three years, implementing:

  • A unified website with optimized site structure, sitemap, categories, and product pages.
  • Extensive keyword research to identify and target high-volume keywords.
  • On-page content optimization for enhanced search visibility.
  • Structured data markup for improved presence in search engine rich snippets.
  • Link-building from relevant directories and industry sites to bolster location pages.
  • Creation of unique, optimized content for each individual location page.


  • Organic Traffic: Witnessed an 18% increase in overall organic traffic.
  • Ranking Keywords: Achieved a 69% increase in page 1 ranking keywords.
  • Traffic Value: Monthly traffic value surged by 25%.


Caliber Collision’s digital transformation journey is a testament to the power of strategic SEO and digital marketing. Edgy Labs’ comprehensive approach not only consolidated Caliber’s digital assets but also significantly amplified their online customer acquisition funnel. This case study exemplifies the impact of a well-executed digital strategy for multi-location businesses in today’s competitive landscape.