Caliber

The Challenge

Caliber sought to increase visibility for core services while establishing itself as a leader in a fiercely competitive auto services market. Following a site migration, several issues were jeopardizing their SEO performance:

• Brand Confusion: Google’s search algorithm struggled to differentiate between “Caliber” and “Caliber Collision,” leading visitors to incorrect pages. This confusion increased bounce rates and decreased conversions, weakening Caliber’s core visibility.
• Content Gap: EDGY identified that Caliber had a significant content gap compared to competitors, particularly in supporting content around core services. Without a comprehensive content strategy, Caliber was unable to fully capture high-value search traffic, which limited its ability to compete effectively within its industry. To establish authority, Caliber needed a substantial increase in high-quality, service-focused content to align with industry standards and capture search demand.

Caliber needed a solution that would resolve these challenges, rebuild its SEO foundation, and drive qualified traffic to its high-value service pages, reinforcing its brand authority in the auto service sector.

EDGY’s Solution

1. Schema Implementation for Brand ClarityTo eliminate entity confusion, we utilized advanced Schema markup to clarify Caliber’s brand structure for Google. By defining and differentiating Caliber’s properties through Schema, we ensured that visitors were routed to the right pages, reducing bounce rates and improving conversion paths. This enhancement provided a scalable solution for future brand clarity.
2. Establishing Caliber as an Industry Authority Through ContentEDGY implemented a large-scale, targeted content strategy to position Caliber as a trusted voice in auto services. We expanded the “Shop Talk” blog with topics designed to increase traffic to core service pages, support SEO authority, and establish Caliber’s leadership in the industry. This approach maximized Caliber’s content reach, increased page engagement, and ultimately led to higher rankings for relevant keywords

Results

1. 216% Growth in Shop Talk Blog TrafficThe Challenge
2. 16% Increase in Overall Traffic
3. 67% Growth in Page 1 Keywords
4. 46% Increase in Monthly Traffic Value