Edgy Labs / Case Studies Case Studies Caliber, Building Authority Caliber’s primary goal was to increase visibility for its core services and strengthen its position within a highly competitive auto marketplace. 67% Growth in Page 1 Keywords 16% Increase in Overall Traffic Continue Reading bp, Fueling Visibility in Energy EDGY worked in tandem with bp’s SEM team, optimizing target pages to improve quality scores, ad relevance, and visibility. 21% increase in CTR Continue Reading Toyota.com, A $116M Story We partnered with Toyota to implement a comprehensive solution focusing on SEO-led development, data-driven content creation, and close collaboration with paid media. $116M in Traffic Value Generated 10.1 Million Organic Site Visits Continue Reading