If there’s one must-do digital marketing hack for 2018, it’s investing in personal branding.
Your personality is your most unique and valuable marketing tool. As so much human interaction now passes through a screen, we are often left craving genuine human connection.
This shift can be seen on social media. It has given rise to a new trend: influencer marketing. Why? Because influencer marketing allows us to make a personal connection with advertisers working through an actual human being.
It is now more important than ever for every business to have a personal presence on social media as well as their own business page. Putting a human face to a name can have huge marketing benefits.
Read More: Top Influencer Marketing Trends for 2018
If you haven’t already, now is the time to invest in personal branding. Only when people can easily recognize a business and what it stands for has a business successfully solidified a brand for itself.
Having an intricate branding strategy in place can set you miles ahead of the competition. Let us explain why.
What is Personal Branding?
Before you invest in personal branding, you’ll probably want to know exactly what it is.
Basically, personal branding is harnessing your individual talents, expertise and personality to market your business.
Let’s get one thing straight. Personal branding doesn’t mean tooting your own horn or being full of yourself.
Think about it, your business is an extension of you. If you’ve done it right it should reflect your values anyway. So why not take the opportunity to showcase what makes it unique?
You should invest in personal branding as it lets your audience build up a relationship with you. They are more likely to trust someone they feel like they know. They are also more likely to be interested in what you have to say.
Your personal brand builds up using a combination of your website, social media platforms, engaging with visitors in comments sections, by having a voice on your blog, and by appearing on live streams.
Why Should You Invest in Personal Branding?
Most businesses no longer have the face to face interaction we used to build up with our trusted butcher, baker, and candlestick maker. However, humans still need this connection to build trust.
The good news is you can build this same connection online if you invest in your personal brand.
If you use these strategies in a genuine way, you are sure to promote who you are as a person and showcase the driving force behind your business.
“Life isn’t about finding yourself.
Life is about creating yourself.”
– George Bernard Shaw
If you want to create an image that leaves a lasting impression on others, you need to invest in personal branding. This the key to building up recognition and transferable influence.
Let’s take a look at a few examples of companies that successfully built up a personal brand:
1. Rand Fishkin and Moz
After launching SEOmoz in 2004, Rand Fishkin went on to be known as the ‘Wizard of Moz’. Fishkin then became the founder of SparkToro and is one of the most recognizable figures in the digital marketing world. Why? He saw how important it is to invest in personal branding.
Fishkin has often preached about the importance of building authentic relationships with prospects and clients to be successful in sales.
It may surprise you that this SEO leader wasn’t always an expert in digital marketing. However, instead of hiding his struggles and SEO failures he recorded them on his blog. They became an authentic resource that resonated with his followers that they could learn from.
From there, he went on to become a master at building his personal brand. For example, Whiteboard Friday was a weekly video series where Fishkin explained different SEO updates and tactics in a simple, casual way. It remains a useful resource within the SEO community and has his personal brand stamped all over it.
2. Gary Vaynerchuck and Vayner Media
Gary Vaynerchuck is the definition of an internet celebrity. With 1.21 million Twitter followers and 226,000 Instagram followers, he is a pretty influential figure. His career began with Wine Library TV, a blog on Youtube. Since then he has become the CEO of the digital agency, Vayner Media.
The secret to his success? Hard work and maximizing the potential of his authentic personality.
Right from the start, Vaynerchuck mastered social media to build his online presence as GaryVee.
3. Michael Stelzner and Social Media Examiner
Stelzner is the CEO and Founder of Social Media Examiner and Social Media Marketing World.
This popular online magazine helps businesses answer social media questions. It offers useful ‘how to’ articles, interviews, and original research.
Stelzner used his podcast and blog posts to leverage his personal brand infused with personality and expertise right from the source. It worked.
In less than 18 months, SocialMediaExaminer.com’s following skyrocketed to over 80,000 subscribers. It is currently the top small business blog in the world according to Technorati.
Newsflash: It’s Time to Invest in Personal Branding
People react well when they receiving information that has been tried and tested by another human being.
As you can see, building an online presence and personal brand can really enhance your business.
Once you invest in personal branding, you will be able to use this influence to your advantage. I don’t mean invest money, but rather time and effort. All it takes is putting yourself out there and interacting in an authentic way.
Personal branding is something that no one else can do in the same way as you. It gives you a competitive advantage like no other. If you invest in personal branding you’ll also be building up confidence.
You should invest in personal branding ASAP, it will probably be the best investment you’ll ever make.