Tag: digital advertising

Paid Ads

Why Most Paid Ads Fail

New companies promoting new products often make the mistake of jumping head first into a paid ads campaign. This is destined to fail if the groundwork has not been done. It may seem to...
Logo of Adobe cloud device co-op

How Adobe’s new Cloud Device Co-op Service can Track you Across Different Devices

Adobe's new cloud device co-op service makes it easier for companies to track and precisely target internet users across multiple devices. You can find a list of all participating companies on Adobe’s website. The company, famous...
Referral Marketing

How to Create a Referral Program for Your Business

Referral marketing means utilizing customer loyalty and positive customer experiences to generate word-of-mouth promotion of your product or service. Creating a Referral Program for your business is not only more effective than many forms of...
facebook news feed algorithm changes

How to Adapt Your Marketing Strategy to Facebook’s News Feed Changes

Facebook recently announced huge changes to their news feed algorithm. Where do publishers and marketers go from here? Don't panic, it's actually a good thing that will help you stand out. Edgy Labs takes a...
5 Ways Blockchain Will Change the World

5 Ways Blockchain Will Change the World

“Blockchainisation” is underway and here are 5 areas that will most like be deeply affected by the technology. We're sure you've heard a lot about Blockchain and Bitcoin (check out this insane infographic for some...