Tag: brick and mortar

store sales measurement

Google Store Sales Measurement Sets Sights on Linking Your Online and In-store Purchases

*NOTE* In a previous version of this article, we misrepresented Google Attribution, an attribution tool that helps marketers understand how their emails work alongside search ads and display ads to generate clicks and/or purchases....

How Amazon Could Become Next Big Search Engine in Three Easy Steps

Could Amazon overtake Google as the world's premier search engine? It's possible, especially when you take into account the dominance of their online market and what that could do for their brand. We know that...