Tag: brick and mortar

black friday

Happy Black Friday! Brick-and-Mortar Won’t die if Retail Makes These Changes

Black Friday could have a whole new meaning in just a few short years. Brick-and-mortar retailers have feared for a long time that E-commerce retailers like Amazon will replace them. Their fears are certainly not...
store sales measurement

Google Store Sales Measurement Sets Sights on Linking Your Online and In-store Purchases

*NOTE* In a previous version of this article, we misrepresented Google Attribution, an attribution tool that helps marketers understand how their emails work alongside search ads and display ads to generate clicks and/or purchases....

How Amazon Could Become Next Big Search Engine in Three Easy Steps

Could Amazon overtake Google as the world's premier search engine? It's possible, especially when you take into account the dominance of their online market and what that could do for their brand. We know that...