Augmented Reality and Virtual Reality

If you’ve chatted about Pokemon Go around the water cooler, then you’ve already had a taste of what Augmented Reality is and what it can do. To be clear: augmented reality and virtual reality are two different things.

Virtual reality simulates an entirely new environment with which the user can interact. Think VR hardware such as the HTC Vive, Samsung Gear, Oculus Rift. With augmented reality, sensory input is expanded by or supplemented with computer-generated sound, graphics, video, or even GPS data (as is the case in Pokemon Go when you’re catching that 12 millionth Pidgey).

This type of technology has obvious implications when it comes to video games, but what does it mean for the medical industry, the real estate sector, or even the film industry? Some options include:

  • Enhanced teaching methods and education experience across all industries
  • A new frontier for storytelling and experiences in movies and entertainment
  • Visualization for architecture, design, and manufacturing
  • Security simulations with different outcomes depending on choices made
  • Mental well-being and therapy, pain management, overcoming fear and processing memories
  • Virtual teleportation and social events, gatherings, meetings usher in a new dawn of communication and have the potential to change how we work together
  • Collaborative productivity, such as 3d sculpting in 3d space, remote surgery, etc.

By staying up-to-date with the latest tech advancements as part of our editorial platform, we can help your business get ahead of the curve. Email us at hello@edgylabs.com to learn about virtual and augmented reality options for you.

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