According to CISCO’s VNI Forcast, video traffic will make up 82% of consumer internet traffic by 2021. This has become increasingly apparent with Mark Zuckerberg announcing recently at the second quarter investors call that Facebook is going to become “video first”.
With Facebook’s foreseeable future in mind, it is important that content creators start adapting the video-first mentality in their content creation strategy.
In this article, Edgy Labs shows you how to create video content and repurpose it for different formats.
5 Steps to Creating Next Level Content:
1. Decide Which Type Of Video Content To Produce
The key to any successful content is effective planning. Video content comes in many forms. Choosing the right type of video content will determine the success or failure of your campaign.
The most common types of video content are interviews (mostly with thought-leading figures), webinars, event coverage, presentations, tutorials, product reviews, testimonials, animations, behind the scenes exploration, and most recently, live streaming.
Choose the right content that’ll resonate well with your audience.
Once you have decided on the type of next level content you wish to produce, the next step will be recording and editing your video. Depending on the type of content you’re producing you’ll require a differing set of tools.
A really good example of someone with incredible production value would be the famous (notorious?) PewDiePie. His videos may stir controversy, but there’s no denying that he pays attention to every second of his productions.
Figuring out the right tools to use for production will ensure you get a good quality video content.
3. Video SEO
You must write unique content for your video description, add the right meta tags, optimize with keywords and also add a video transcript. Optimizing your video for SEO will bring in more organic views to your content in the long term.
4. Publish and Promote
Now your video content is ready and optimized, the next step is to publish your video. When publishing your video, you must take advantage of features publishing sites like YouTube and Dailymotion offers.
Upload quality custom thumbnails, write great descriptions, add captions, add links back to your site and to your other video content.
Once your video is published, its time to apply the 80/20 rule which basically means you spend 20% time creating your content and 80% promoting it. Promote the hell out of your content.
Submit to video directories, share on your social media (more than once), link to the video in other content, mention in your relevant comments on other pages/websites and invest in some video ads if you have a budget.
5. Repurpose Into Different Formats
By now your next level content should have some traction. Now here comes the fun part. You can repurpose your video content into multiple formats. Here are a few ideas:
- Create a podcast from video by extracting and editing audio. Filmora is a great tool for this. Once done, submit your podcast to iTunes and Soundcloud.
- Write a summary blog post and embed video content and podcast in the blog post.
- Create a PDF out of the highlights of the video. Submit PDF to Slideshare.
- Create mini videos and upload them to your Instagram account.