How MozRank and MozTrust Affect Page Authority

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At Edgy Labs, we understand how hard learning SEO can be. Here we cover the basics of MozTrust and MozRank while explaining how they affect your site’s Page Authority in Google Search.

One of the first steps to successful SEO is understanding your MozRank and MozTrust scores.

What is MozTrust?

MozTrust measures the “trust” of the links on your site.
The more high-quality sites that you link to your site, the higher your trust score is.

Of course, both Google and MozTrust recognize link spamming so it’s best to keep your links as relevant as possible.

What is MozRank?

MozRank measures how popular your page is with other trusted sites.
If a few very popular pages link to your content, your rank will be higher than if a few semi-popular pages do.

What is Good Page Authority?

According to Moz, there isn’t necessarily a “good” or “bad” Page Authority (PA) score.
PA is a tool that measures the ability for a specific page (not a whole site) to rank well.

Generally speaking, the higher your PA score, the better your page will rank.
Page Authority is calculated by link counts, MozRank, MozTrust, and more than 40 other factors. However, PA does not reflect keyword or content optimization.

How to Build Page Authority

PA is a holistic reflection of your page’s link profile.

The best way to build Page Authority is to improve your MozRank and MozTrust scores. You can do this by linking to and sharing content with other high-authority pages.

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If you’re having trouble getting other sites to link to your quality content, you may want to consider attending a Growth Marketing Conference. There, you’ll be able to network with other site creators in person!

Rember, Page Authority is only one ranking factor. You should also consider your backlinks, on-page design factors, domain age, content quality, location, and Domain Authority to improve your overall site metrics.

Do you worry about your site performance? What are your biggest SEO questions?

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