With so much new content being posted online every second, it’s easy for yours to get lost. Let us help you navigate the endless sea of content with these simple tips and tricks to help your content go viral.
Currently, 4 billion people use the internet. That means new content is being created rapidly. In our tech-centric world, we often comment, post, and share content on social media without a second thought.
If that’s not you, perhaps it was your shots added to the 46,740 posts uploaded every minute to Instagram.
Now, think of all the blog posts, news articles, Reddit threads, and video footage being created every day. It’s hard to stand out from the crowd.
Read More: A Timeline of the Rise of Digital Content
Despite this enormous volume, digital marketing is still the avenue for making an online impact. With it, you reach a wider audience in a short amount of time with virtually no costs.
Having your message heard online is essential to any modern business. But online marketing can be frustrating and sometimes it feels like you’re screaming in a vacuum. Why aren’t the hours you put into creating valuable content generating traction?
Often, it’s for the same reason why we are so compelled to share videos of puppies falling over but not scientific journals.
Having great content is only half the battle. Incorporating elements of virality may be just the push you need to make your content be seen.
We looked at the driving forces behind viral content. Here’s the result of that research:
5 Tips to Make Your Content Spread Like Wildfire:
1. Develop User Personas for your Content
In content marketing sometimes the simple things are the easiest to overlook. Experience has shown me that if you try to appeal to everyone, you’ll usually end up appealing to no one.
If you want your content to reach an audience, you need to have a clear picture of who that audience is.
Start off with these basic questions:
- What age bracket do they fit into?
- What gender are they?
- How do they spend their time?
- How do they earn and spend money?
- Where do they live?
Then consider the more specific questions, like:
- What are they looking for?
- How can you cater to this need?
- What will be the most efficient way to reach them?
- How do they communicate? (is it in a formal, professional or friendly tone?)
- How do they like to receive information? (via email? in video form? in a blog post?)
Your content should cater to the needs of a specific group of people. And, you should tailor your digital marketing campaign to fit your target audience.
If a certain group of people is able to identify with your content, they are more likely to share it with others.
The Dollar Shave Club saw amazing success thanks to a Youtube commercial that went viral. The unanticipated amount of traffic the video attracted in the first hour made the company’s server crash.
This happened for two main reasons.
Firstly, the company knew who they were aiming their service at. Young professional men, who don’t have time to waste on buying razors, but still want to be well groomed.
Secondly, they knew precisely how to talk to this audience. They get straight to the point, they take a no-nonsense approach, and they keep it light by incorporating slapstick humor.
The result of this? 12,000 orders that were sent out just 48 hours after the video was posted.
2. Decide on the Best Format for Your Content
Knowing your audience helps to decide which format is the best way to present your content.
Of course, first, you should consider the basics, like whether to go for a video or blog post. But you should also think about which story format will get the biggest reaction.
Is your target audience going to be interested in your personal philosophy? Presenting content that is based on your own personal experience can be very effective. It shows your audience you’re authentic and forms a human connection. This could also be presented in the form of a personal story from your own life experience.
Another great way to provoke a response is by asking questions. Reaching out to your audience within your content turns the focus to them. This spotlight will make them feel like they need to respond.
You could also formulate content to showcase the results of your product or service. Creating a ‘How To’ post could incorporate a valuable detailed insight into the process. Content that invites viewers to delve deeper and learn more is also usually received well.
When deciding which route to take you should also keep in mind that some may be more suitable for longer forms of content, and others for getting shorter messages across.
Knowing your audience and your intention will help you pick a format that helps you go viral.
3. Evoke Emotions with Your Content
Humans are emotional creatures. When we’re angry we want to rant. When we find something funny, we want to laugh about it with others.
Content that evokes an emotional response is more likely to get shared. If you look at examples of content that has gone viral, you will notice that it is often driven by intense emotions. When your audience feels joy or fear, this motivates them to share it with others.
This makes sense as emotionally charged or divisive topics are the number one attention grabbers. Everyone wants to have their say.
On the other hand, the content that goes viral is often extremely positive, shocking, or emotional. A combination of these three elements is also an effective way of driving people to share.
You might remember the video “First Kiss” that went viral a few years ago. It gave an insight into intimate moments between strangers who were coupled off and told to kiss for the first time on camera.
The mixture of awkward, adorable, and passionate proved to be a recipe for viral success. The video has now amassed more than 128 million views on Youtube.
The reason it was able to go viral was that it not only pulled at the heartstrings of hopeless romantics but also elicited a backlash from cynics.
When it was revealed that the group of “strangers” was made up of models, musicians, and actors, it attracted even more attention. The video was actually a clever marketing move made by the Clothing company Wren. Made on a shoestring budget, it reached far more people than a runway show ever could. Why? Because it resonated with people.
4. Make Your Content Easy to Share
Even if a reader wants to share your content, if you don’t make it easy for them, they simply won’t do it.
Adding social sharing plugins and click to tweets to a blog make it easy for viewers to share content. You can even preset the tweets so it is pre-written making it even more efficient.
A simple tweet from a member of your audience can set off a domino effect and make your content go viral.
Making content easy to share can massively increase your audience. If you put these simple tips for making content go viral into action you are sure to see a huge impact. Above all, remember to give people a reason to share and talk about your posts, otherwise, it’s all for nothing.