You may not know it but using the top hashtags on your Twitter posts could actually boost your user engagement and audience reach.
With over 300 million monthly active users around the world, there is no doubt that Twitter offers some of the best opportunities to boost your content marketing strategies. That is, if you know how to find and use the top hashtags in your tweets.
So, what are hashtags?
If you’re not aware, hashtags are basically keywords used by people to refer to their interests. It offers a way for social media users to label and search for updates. Hashtags are prominent on Twitter and usually represents some of the hottest trending topics either locally or worldwide.
For marketers and advertisers, using the best hashtags are crucial when it comes to targeting the right users. Fortunately, there are now several tools that you can use to search for the best Twitter hashtags.
While they differ in strength, these tools generally serve the same purpose, and that is to monitor hashtags in real-time. Proper monitoring of Twitter hashtags may help you improve influencer outreach, discover demographic and geographic information, and gauge the sentiment of users.
Now, here are the five best tools that you can use to find the top hashtags on Twitter.
RiteTag is a tool that you can use to find Twitter’s top hashtags while keeping track of your current ones. Aside from showing the most significant hashtag data that you need, this tool also provides you with a list of the best possible hashtags that you can use for your tweets and images.
RiteTag also provides real-time feedback on your hashtag as you type, indicating its strength. It also has a Chrome extension that enables you to highlight text and right click on an image to instantly get corresponding hashtag suggestions.
Now, if you’re a marketer or business owner who wants to target Twitter’s top hashtags within your area, Trendsmap is the best tool for you.
This navigational tool will allow you to search for trending hashtags by location. While this feature is already available on Twitter itself, Trendsmap will give you a comprehensive list of trending topics that Twitter fails to show.
With Trendmap, you will be able to see how what trending topics are being discussed online. This is powerful information that you can use for geo-targeted messages.
If you are on top of everything that’s happening in your local area, you’ll be able to post more engaging messages. Aside from that, keep in mind that trending topics differ by region. Meaning, the hot topic in New York may not actually be the same trending topic in Chicago.
Regardless of whether your brand is local or national, Trendmap will give you the advantage to use the top hashtags for certain locations and run your Twitter ads more efficiently.
Finding the top hashtags on Twitter is tricky at times. Aside from the fact that you need to know the trending topics, it is also essential that you search for hashtags that are related to those you want to target. For this task, Hashtagify is the best tool that you can utilize.
Hashtagify will show you the top 10 hashtags that are related to your target hashtag. You can use these relevant hashtags together with you target hashtag in your Twitter post to reach as many audiences as you can.
Aside from the relevant hashtag data that you need, Hashtagify will also show you the influencers that use the hashtag. You can even get details about your hashtag’s reach in different languages and location.
Another tool that will let you find top hashtags, tweets, related hashtags, influencer data, geographic location, and device source is ExportTweet. This Twitter tool provides tons of information that you can use to boost your Twitter campaigns. It’s like an analytics tool on steroids.
Here are some of the key features of ExportTweet:
- Hashtag Analytics for analyzing keywords, hashtags, and user mentions on Twitter in real-time.
- Twitter Account Analytics for tracking comprehensive insights of brands, competitors, and individuals.
- Follower Analysis will allow you to download followers of any public account on Twitter along with a comprehensive insights report.
- Demographic Analysis for detailed breakdowns of engagement activities by location.
You may consider ExportTweet as a great option if you’re just starting to track hashtags or if you want to stay focus on a few hashtags.
5. Tweet Archivist
Last but not the least in our list is Tweet Archivist. This hashtag monitoring tool is free. Unlike other free search tools that provide outdated or days old information, Tweet Archivist offers data in real-time from the day of your search. Aside from that, it also shows the number of tweets as well as impressions for the day of the top hashtags you’re targeting.
Tweet Archivist will also let you generate free reports that contain the trending words associated with your hashtags together with the source of the top tweets, top languages used, mentions, and influencer index. This tool also serves as an archive for tweets.
As you can see, tweets disappear on Twitter. That’s how the system is designed. With Tweet Archivist, you can save those tweets before they disappear once you have activated an archive. Then, you may generate archive reports that will give you better insight into the latest Twitter trends and behavior.
Now that you have the right tools for finding the top hashtags on Twitter, the next thing that you need to do is work on your Twitter engagement. For that, we recommend that you read the article below. You won’t regret it!