Avoid competition in your content marketing efforts with these three tips.
A healthy competition can be good for your business but too much will kill your brand even before it takes off.
It’s not easy to penetrate a highly competitive market as people are already overwhelmed with content and value-driven offerings.
You need an untapped market to make the most impact with your content marketing strategy.
Also, by limiting competition, you can spend more time focusing on delivering your value proposition and less time worrying about competing brands.
This article will teach you how to do just that.
Here Are Three Tips to Avoid Competition:
1. Niche down
Don’t make the mistake of targeting a broad market. If you do, you’ll end up targeting no one.
How you position yourself in the market is key to making the most impact and also avoiding a lot of competition.
You need to be niche enough. Joe Polizzi of Content Marketing Institute says that “if there are more than 10 competitors, your niche isn’t niche enough.”
“If your content is for everybody, it’s for nobody” – Joe Polizzi
You need to be fully convinced that you can become a market leader in your niche or else it won’t be worth your effort.
2. Target one audience
The next thing to do to avoid competition is to create content for one unique audience.
There’s no one-size-fits-all in content marketing.
Having a clearly defined and unique audience will give you a clear focus, allow you to communicate more effectively, plan with more precision and better allocate your resources.
“If you target more than one audience group (or persona), you will fail” – JoePulizzi
You’ll have a multifaceted competition if you target more than one audience with your content. Avoid it.
3. Differentiate your content
Lastly, make sure your content is truly different. Don’t provide the same value as everyone else in your space.
What makes you stand out from the crowd? Why should your target audience come to you and not your competitor or other sources?
These are questions you need to address in order to differentiate your content. Content format, subject, distribution platform, and consistency are all ways you can use to differentiate your content from that of other brands in your space.