According to a research by social influencer marketing company HASHOFF, Instagram will be the preferred platform for Influencers next year.
Influencer marketing continues to grow. What used to be the marketing strategy for new and small brands to build awareness and loyalty is now among the top marketing strategies for most brands and marketers.
The social media world is constantly changing. Working strategies and platforms evolve daily. So does the preference of influencers as to which platforms to channel their energy.
To find out what social media platform, influencers might use most next year, HASHOFF conducted a survey. The survey collected data from 414 influencers and micro-influencers in a wide area of business to consumer topics.
From the report, 82.2% of the respondents said that Instagram is the social media network they’ll prioritize next year, followed by YouTube (12.2%) and Facebook (1.7%).
Snapchat and Twitter appear to have lost their glory days. Only 0.2% and 0.5% of respondents respectively said it’ll be their platform of choice next year.
Further reading: Here’s Why Influencers Aren’t Using Snapchat Anymore
This isn’t particularly surprising considering Instagram is still the number 1 social platform this year for 93% of the influencers who responded.
However, it appears that influencers are also shifting their attention to YouTube. We believe it is because of how video content has exploded this year with projections to make up 82% of internet traffic by 2021.
Youtube remains the number video content platform so it only makes sense for influencers to channel resources there in a time where video content is booming.
Further reading: How to Turn Your Blog Content Into Video
Again, this can be attributed to the fact that majority of the respondents said Instagram, Facebook, and YouTube provided creators with more tools for creation.
To get access to the full report, please click here.