Social media, if used correctly can be a powerful tool for driving towards the achievement of business goals.
However, most business dive into social media marketing without a clear definitive plan and often end up wasting time and money.
To be successful on social media, you need a plan. Your plan will guide you through the ever changing world of social media towards achieving your business goals.
Most businesses, unfortunately, don’t know how or where to start.
In this post, we’ll show you how to create a social media marketing strategy in 4 easy steps.
Follow our 4-Step Plan to Create your Strategy Today:
1. Know Your Audience
The first step to creating a social media strategy is to define your audience. There are over 2.46 billion people on Social Media. Choosing everyone as your target audience will cause content to lose focus.
You need to be as specific as possible with the definition of your audience.
Your research should provide information on these key pieces of information:
- Location (City/Country)
- Income level
- Pain points
- Widely used Social Media
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
Having this information is very important. You won’t market to a teenager the same way you market to a business owner.
Whilst teens may be posting their daily activities on Snapchat, a business owner may be answering questions on Quora.
Creating customer personas will guide you on how to approach your customers.
2. Define Success.
Defining success will help you set SMART goals for your strategy. By SMART goals, we mean goals that specific, measurable, achievable, realistic and time-bound.
Setting effective goals will serve as the basis for identifying which metrics to measure. These metrics will tell you whether your campaigns are succeeding or failing so you can amp up or revamp accordingly.Create Your Social Media Marketing Strategy in 4 Easy StepsClick To Tweet
3. Plan your Content.
“If you fail to plan, you are planning to fail!” – Benjamin Franklin
Content is king. A key component of your social media strategy is content. What’s more, you need to share interesting and relevant content with your audience.
However, it’s a bad idea to create or curate content the same day as you’re posting it. You can’t bring out your A Game daily. You must plan in advance by creating a content plan or calendar.
Having a content calendar allows you to plan for weeks, months or even a year ahead. This relieves you of the pressure of having to come up with content just before you post it.
Your content plan will also guide you on:
- How often you’ll post to social media
- When you’ll post
- The type of content you’ll post
- Whether you’ll create or curate content
- Which social media channel to post each content
4. Track results, Analyze and Optimize.
There’ll be a lot of trial and error on your journey to success on social media. This is why you need to track and analyze successes and failures and optimize accordingly.
If you notice something is working, double down on it. If something is not working, scrap it or find a way to make it work.
Most social networks provide you with analytics tools. Pay attention to the insights these tools provide and readjust your strategy accordingly.
Adapt and Excel
Social media is constantly evolving. A strategy that worked yesterday may not work today. At first, images had the most engagement on Facebook but now it’s videos.
Don’t sleep on your success. Rework constantly on your social media strategy as you gain more insights.