To drive better engagement and keep your content ahead of the curve, use these seven marketing tools.
2017 came and went. During that time, we learned that video is king. We learned that Instagram is overtaking just about everyone. Yet, the growth of platforms including Facebook, Twitter, and Snapchat all stagnated. This 2018, many content marketers will be starting anew. With these proven content marketing tools, you can do the same.
It goes without saying that you need to remember the marketing tools that worked in 2017 and abandon the ones that didn’t. What should you change to increase your leads, traffic, revenue, and value?
Recently, Facebook updated its algorithm. This change will influence all other platforms. What’s at the heart of these changes? A move toward meaningful connection and quality engagement.
In short, social platforms will now only want to promote content that actually engages users and prompts them to participate in a genuine conversation.
To that end, content marketing must adapt. What worked for article construction and promotion last year won’t work this year. These changes have practical and abstract implications. However, we’ll give you some concrete information to help you get started.
In this article, we have compiled seven tools that you can use to boost your content marketing in 2018.
Before you Jump in
As we’ve mentioned, the way search engines and social platforms prioritize public content has changed dramatically. Promoting public content has changed, too. As always, this has to be a consideration as you form your strategy.
Here are the two major trends we see for content marketing in 2018:
1. Quality over quantity:
Publishing 10 mediocre blog posts per day won’t cut it anymore. If you can only produce one full-length, compelling, and truly useful piece of content per day, do that. Just because another publisher broke a particular news story before you doesn’t mean you shouldn’t cover the same issue. Instead, use your brand’s uniqueness to tell a slightly different story.
2. Audience Engagement:
Strike a balance between what your business needs to say and what the audience will accept. Review your content, compare it to that of your competitors, and craft your strategy. In this new content market, you’ll have to find ways to genuinely engage your customers.
If you’re thinking “Man, marketing in 2018 sounds hard,” you’re only partly correct. Content marketing in 2018 is a unique challenge. However, if you can overcome it, you’ll be leading the pack.
7 Marketing Tools to Boost Your Efforts
To boost success in content marketing, you need the right tools. These can make a huge difference in your marketing results.
The tools below will help you create, plan, publish, schedule and innovate content to increase your pages visibility and revenue.
This tool starts us off right. Buzzsumo is a social media search engine and analytics tool that can help in many aspects of your content marketing strategy.
With it, you are able to search for the latest trending topics and related influencers. What’s more, you can filter these results to only consider your direct competitors.
In all, you have a tool that enables you to:
- plan content
- find the best avenues for sharing content
- find influencers and other figures within a certain niche
- analyze your competitor’s content initiatives
Next, Idio is well-known as an AI-driven tool to personalize the email, web, and mobile customer experience. It provides analytics including content audits, content strategy overviews, overall competitiveness, and more.
Also, it is capable of understanding a customer’s unique journey via dynamic prioritization, sales intelligence, and sales content. This marketing-automation site gets data from 10 million interactions tracked in a day.
Idio is capable of analyzing an individual’s interests with the content he or she has viewed.
In a mere millisecond, it can choose the best-personalized content out of a hundred thousands of others in real time.
On Almighty.Press‘s website, the first thing you’ll see is the catchy phrase “Viral News, Before It’s Viral.”
Unlike BuzzSumo and Google Trends, Almighty.Press is a helpful tool that shows you content which is in the process of going viral. Through this, you can create content based on the pre-viral topics and keywords.
While allowing you to cover pre-viral news, this tool connects all users with real-time updates from all the reliable content providers worldwide.
Well known for helping marketers, Buffer is a tool that saves time in managing different social media accounts. It can connect to social media accounts such as Google+, Facebook, Twitter, LinkedIn Profile, Pinterest, and Instagram.
Buffer can post your content at a scheduled date and time with the automatic publish feature. This tool is perfect for reducing wasted time in logging into all your social media accounts to post.
Famous among content marketers around the world, MailChimp helps small to large online marketers to engage with customers, find an audience, and establish their brand.
MailChimp is great for making email campaigns which aim to share updates, sell products, or tell a story. You can choose from hundreds of templates and drag-and-drop blocks for email that can check subscribing behaviors.
Email blocks can create automated email sequences for sales funnels, and track paying customers and leads.
With MailChimp’s paid version, you gain many advanced features. These include the capability to track each subscriber’s opt-in source as well as creating and running Instagram and Facebook ads.
The platform’s automated email sequence allows businesses to run hands-free. It can even generate campaigns that are triggered by the behaviors of each subscriber.
With its customizable pop-up apps, GrooveJar aims to increase email signups. It has collected and converts features that can send customized email templates to your subscribers.
Its pop-up app GrooveUrgent helps in capturing emails from visitors through the urgency principle and lead generation technology.
GrooveUrgent is a tool that is optimized to work on a mobile site and features an adjustable countdown timer. It’s designed to collect 3x more leads than market averages.
The best part is that it is entirely customizable giving you options on theme color, URL’s, triggers and more.
In addition to these features, GrooveJar can integrate with other email providers such as Send Grid, MailChimp, Drip, Infusion Soft and AWeber.
7. Tap Influence
Influencer marketing means businesses take advantage of social media influencer networks. With proven results, influencer marketing helps marketers harnesses the power of meaningful and authentic content that engages consumers.
Tap Influence assists marketers in finding the right influencer who wants to work for your brand.
Backed with eight years of data used by more than 500 brands around the world, the platform proves to have 11 x higher ROI. Also, it has 2 times the impressions post campaign and $285 in incremental sales per 1000 impressions.
Featuring IBM Watson data, you get to see an influencer’s 360-degree picture. With Audience Intelligence feature, you can check an influencer’s additional information on the audience, brand affinities, and advanced demographic data.
Combine all seven of these marketing tools to boost engagement with customers.
Content marketing when done right can generate more leads, elevate brand awareness, and increase profit and revenue.
We hope it’s clear that content marketing is a young, malleable environment. By taking advantage of these tools and adding some of your own good ideas, you could set the trends leading into 2019.