Keyword optimization allows you to rank higher in Google search results. This article will help you better understand how to do just that.

Gone are the days when you could just throw a bunch of keywords into an article and it would rank on the first page of Google search results.

We’re not saying that using keywords isn’t important anymore–they are still an important factor in Google SERP ranking. Thanks to AI, Google’s search engine is much better at determining what content is most relevant to which search terms. It does this by considering more than 200 factors, only a few of which have to do with keywords.

You can learn more about that here.

For now, understanding how to best optimize your content for relevant keywords will increase the chances of ranking in search engine results. Doing this well will increase your visibility and ultimately help drive more traffic to your content.

In the end, ranking for keywords isn’t an easy task. Some keywords can be very difficult to rank for, and in general, you want to target keywords with a high search volume and low ranking difficulty.

So, do you want to rank well in Google search?

Well, then we’ve put together 6 tools that can you help do just that.

Here are 6 Keyword Research Tools to Help You Identify Ranking Opportunities:

1. SEMrush

SEMrush is a very comprehensive keyword research tool. This tool allows you to research short and long tail keywords for both organic and paid search terms on Google and Bing in over 134 countries.

Semrush Website Screenshot

In addition to being able to see the keywords you can rank for, SEMrush also allows you to see what keywords your competitors are ranking for with their domain analytics tool. This is very useful for competitor analysis.

With this tool, you can see, for each of your competitors, what keywords they are ranking for both organic and paid as well as traffic volume of these search terms and even the CPC Adwords price of these keywords.

Semrush website screenshot

2. Google Keyword Planner

Google keyword planner is one of the most popular free keyword research tools out there.

Part of Google Adwords, Google keyword planner is very useful in finding related search terms, average monthly volume, suggested bid, and ranking difficulty of any keyword.

It is very easy to use. Simply plug in the specific keywords you want to check and view the results.

Google Keyword Planner
Google Keyword Planner | Google Adwords
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3. KWFinder

KWFinder is a short and long tail keyword research tool that shows you search volume, trend, CPC, and ranking difficulty. There’s an option to search worldwide or limit your research to only a specific country, state or even city.

KWFinder Website Screenshot

Additionally, KWFinder shows you all domains targeting the particular keyword phrase, their rank, page authority, number of backlinks, number of Facebook shares and estimated visits.

4. Keyword Tool

Keyword tool is a freemium tool that uses Google autocomplete to pull a list of long tail keyword suggestions. Keyword Tool is not limited to only Google. You can also use this tool to find long tail keyword suggestions for Youtube, Bing, Amazon, eBay and the App Store.

The free version of the tool limits suggestions to 750 keywords. The Pro version, however, has no limit and also allows you to see additional data such as search volume, CPC, and competition.

An option to export results to CSV is also available to pro users.

Keyword Tool Screenshot

5. Moz’s Keyword Explorer

One would expect nothing less from Moz when it comes to SEO.

Moz’s Keyword Explorer offers the standard features of most keyword research tools like search volume, related keywords, and difficulty–but it kicks thing up a notch.

In addition to the standard features, Keyword Explorer also provides you with the organic click-through rate of the keyword, priority score (aggregate of all other metrics) and SERP analysis.

Moz’s Keyword Explorer
Moz’s Keyword Explorer

6. UberSuggest

UberSuggest provides you with a comprehensive list of suggestions for any keyword you search and further organizes them alphabetically.

UberSuggest is for you if you use Google Keyword Planner a lot in your keyword research. This is because the former will provide you with further keywords that are not available through the latter.

UberSuggest website screenshot

Which keyword research tools are you presently using? Share them with us in the comments and tell us why you like them.

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