You’ve spent a lot of time and money on your social media strategy but how do you know your efforts are making the most impact?
Having the right social media analytics tools to measure the results of your efforts means you get to find out which strategies are working and which ones aren’t–all on the go.
Whilst Facebook, Twitter, and almost all social media platforms provide some form of analytics tools, they hardly answer the questions we have.
However, there are tools out there that can.
For this reason, we’ve put together 5 of these awesome tools to help you find all the answers you’re looking for and eventually maximize engagement on your social profiles.
5 Social Media Analytics Tools to Maximize Engagement
In addition to scheduling posts across multiple social channels, Buffer also provides you with all the major engagement statistics for every post you make via the app.
You can easily tell which of your posts are getting more engagement by looking at the buffer stats. To make things even better, there’s an option to sort posts by popularity.
All these are available to use for free if you only connect one account per platform and schedule up to 10 posts per account.
Klout analyzes your social media profiles and comes up what they term “Klout Score.” This score is meant as a way to measure your social media influence. Klout Score ranges from 0 – 100 with the average score being 40.
To help improve your score, Klout suggests to you content based on your audience interests. You can schedule this content directly within the app.Measure your social media impact with these toolsClick To Tweet
One of the most straightforward analytics tools for Twitter is TweetReach.
Simply type in a hashtag, twitter handle or keyword and TweetReach returns with a detailed report on reach, contributors, exposure, and activity around your query.
SocialRank allows you to manage and analyze your Instagram and Twitter followers.
With SocialRank, you can easily see the influencers following your account, the ones engaging and how many times they’ve engaged with your content.
Also, it provides a summary of the profiles of everyone who follows you. This is very useful in finding accounts who have similar interests as you for co-marketing partnerships.
5. Simply Measured
With Social Analytics, you can easily measure and analyze daily engagements on your social media profiles with a unified cross-channel view.
Additionally, you can see how your social media presence compares with your competitors and also uncover their winning strategies.