You’ve worked hard to drive visitor traffic to your website. Here are a few tips for converting them into paying customers.

If you think driving traffic is tough, think again.

Driving traffic to your website is actually the easiest part. Getting your new users to subscribe, return, and especially pay your for your products or services is the difficult part.

Afterall, users that convert are the ones that bring you revenue.

VillainousSilentEelelephant | Gfycat.com

Whilst it’s relatively difficult to convert visitors into paying customers, a few hacks can set you off on the right path.

In this article, we’ve put together 4 of these hacks and they will cost you practically nothing to implement

Let’s dive in.

4 Free Conversion Hacks to Implement:

1. Sell the Benefits of Your Product

We know our products inside out: the features, what goes into production, and even who handles each step. Sometimes in our quest to sell to customers, we focus mainly on listing the awesome features of our product.

Even though it’s important to list the features of your product, what you may not realize is that customers don’t really care about the features of your products.

What they really care about is what those features can do for them. Instead of listing just the features of your product, also include a list of the benefit it provides.

Gillette March 3
Gillette Mach 3

2. Offer Discounts to Customers With Abandoned Carts

More than 70% of all online shopping carts are abandoned according to a research by Vibtrace. That’s a lot of abandoned carts right?

The good news is that about 75% of shoppers still return to complete their orders later. This means there’s a clear opportunity to increase your conversions with all the abandoned carts.

With the right tracking and email drip campaigns, you can push customers to complete their orders at a much sooner date.

One sure way to do that is to offer them discounts for a limited time period. Everyone loves a good deal. Once customers notice the discount offer, they’ll more likely to take it and complete their order.

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3. Multiple Checkout Options

There are quite a number of ways people pay for products online these days with everyone having their preference.

As a result, you’ll miss a lot of sales opportunities if limit your checkout option to only one.

A lot of customers will abandon their cart if they find out their preferred payment option isn’t available on your website.

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Payment Options | Asos

Having multiple payment options can easily improve conversions on your website by as much as 44%.

It’s also important you optimize your payment options for mobile purchases as a lot of people currently make purchases on mobile.

4. Speed up Your Website

People are impatient. A lot of users won’t wait for more than 3 secs for a website to load according to Google’s research. So, ideally, your website should load under 3 secs.

If your website takes a long time to load, a lot of users will bounce. If people don’t stick around long on your site, they don’t convert.

“When load times jump from 1 second to 4 seconds, conversions decline sharply – Walmart.com”

 

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How Does Web Page Speed Affect Conversions | Radware Blog

Read More: Analyzing the Must-know SEMrush SEO Ranking Report Part 1

Do you have any other conversion hacks to share with us? Please do so in the comments.

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