Link building is one of the most important strategies for helping to better promote your business and company.
Link building describes the process of working to earn backlinks from other websites. Some SEO authorities claim that links aren’t as significant in value as they used to be.
Nevertheless, they can still have a significant impact on search results. This is because high-quality backlinks from referring domains with a high domain rating and domain authority raise your domain rating. In short, a high domain rating makes your site more attractive for search engines.
Read More: Referring Domains and Backlinks
In 2017, Andrey Lipattsev, Google’s Search Quality Senior Strategist, confirmed that links are among the top three factors that affect page ranking. For your information, the other two are RankBrain and content quality.
Here in 2018, link building is still widely used by many successful sites to great effect. If you’ve been keeping up with the latest content marketing news, you know that site visibility is more and more dependent on genuine quality. This movement pervades all aspects of SEO these days.
Before, just having a link on a high-authority page would be enough to effect a site’s rank. Nowadays, however, it is more important that the page where the link is located is related and relevant to where it is linked. The content where the link is contained must be high quality on both ends.
If it sounds like link building is a challenge, you just might be ready to learn more.
3 Effective Link Building Strategies for 2018:
1. Have Linkbait in Your Content
Linkbait doesn’t refer to something like the deceptive practice of clickbait creation. Instead, it refers to any content that is good and useful enough to attract a backlink. Going back to where we discuss the move toward high-quality content in all aspects of SEO, this is another example.
Link-bait content can be an impressive blog post, an interactive tool, an informative video, or any other content that is worth linking.
In the highly competitive and production focused world of online content creation, it is safe to say that only a small portion of published content is good enough to earn backlinks. Forget about creating a lot of links. Instead, focus on creating content that is outstanding and authoritative as a resource. Articles that add to the ongoing information-conversation of a given subject on the Internet are link magnets.
The video below is a bit dated, but the information is still valid and takes the linkbait conversation further.
A good way to create something like this is to compile all other related content on the Internet, do some original research, and create a piece of content that is both comprehensive and also new. This way, other content creators will want to link to it so that they can add on to the conversation themselves.
Start by creating a readable piece that is made of original content. Furthermore, don’t limit access to the content by adding requirements such as asking for users’ email addresses.
Also, publish long content with at least 500 words of text. Remember, the longer your content is the better. Of course, this still needs to be useful–not just filler!
Another great method of gaining more links is by creating posts that explain an issue, solve a problem, or elaborate on a current event.
2. Be Engaged to Help a Reporter Out (HARO)
Help a Reporter Out was specially made to help journalists find sources and references. It is one of the most effective ways of having quality links that need a PR firm. Plus it’s free.
Essentially, via HARO, you can either prepare an information query or answer an existing query.
Scour the HARO website and sign up to as many relevant email registries as you can. In no time you’ll be receiving listings on what journalists are currently looking for which information. Also included on this site is the type of people they are looking for who they can use as sources for their stories.
When you find queries that you feel you can add to, be sure to find the requesting domain’s authority and rating. If it’s a high-quality outlet, and you have relevant information to their query, answer their request. If you’ve provided a good resource to the request, your website will receive a genuine, high-quality backlink.
With enough hard work, you can easily land high-quality links at least once a month.
3. Outreach and Build Networks
Relationships define link building. In order to create a successful website, you have to create connections and ask for links which, contrary to popular belief, isn’t as hard as you think.
For specific content, find yourself some relevant sites that you may take an interest in linking. At first, it’s perfectly reasonable to choose ten to fifteen of these sites to consider. Above all, make sure that these sites are high-authority and relevant to your content.
To help you find some websites, you can use BuzzSumo or Ahref’s Site Explorer–two excellent tools to use to check how influential a site is.
Research your target sites and check their Ahrefs rank, Moz rank, the site’s niche, the owner’s name, social media accounts, and email addresses.
Once you have your list, contact their owners.
Link building is still a relevant and useful strategy in page ranking. Don’t be afraid to ask for links and build site relationships. Just like in your day-to-day professional interactions, networking is king. Ensure you’re constantly on the lookout for high-authority sites with which to share links.