If you want to rank and drive traffic to your website, an efficient content creation process is essential. Here we go through all the content creation tools. These include idea generation, keyword research, drafting and writing, editing, and SEO optimization.

Creating authentic, high-quality content is the only way to build your reputation online successfully. If your content offers something of value to your audience, everyone is going to want to read it.

If it answers key questions people are searching for, it will rank.

It sounds simple, but in reality, a lot of different elements go into effective content creation. You have to generate the best ideas, do effective keyword research, and then implement strong technical SEO.

With the digital universe growing by 40% every year, it’s getting more and more difficult to stand out. Content creation is a balancing act. Once you do master the tools of the trade, you’ll be miles ahead of your competitors.

It can be hard to find useful content creation tools. And, who has enough time to try them out? Luckily, we grouped our collective experience together to narrow down the ten best content tools to improve your content creation process.

10 Super Useful Content Creation Tools:

Keyword Research

Keyword research is usually the first step you take before creating SEO content. It helps you to target your audience and create relevant content that will rank in SERPs. Gone are the days of trawling through Google’s search results. These three nifty keyword research tools speed up the process and provide you with valuable SEO insights.

1. KWFinder

My first stop for keyword research is always KWFinder. This tool will help you to select short and long tail keywords. It provides you with search volume, trend, CPC, and ranking difficulty.


It also provides links to pages currently ranking for specific keywords and indicates their domain authority. Additionally, KWFinder shows you how other pages targeting your keyword are ranking, their rank, the number of backlinks, Facebook shares, and estimated visits. This will let you determine how plausible it is for your content to rank for a certain keyword.

KWFinder is also great for carrying out localized keyword research. There’s an option to search worldwide or limit your research to only a specific country, state, or even city. The same goes for languages.

Another benefit of this keyword research tool is that in the case your selected keyword is not suitable, it provides endless alternatives that might be. A keyword that hasn’t even crossed your mind could be the perfect one for you.

2. Google Keyword Planner

Google Keyword Planner is one of the most popular keyword research tools available, and for good reason!

First of all, it’s completely free. Secondly, you can use it to find the average monthly volume, suggested bid, and ranking difficulties of any keyword. It’s also a great place to find related search terms.

Google Keyword Planner

3. UberSuggest

The third keyword research tool you should be using is UberSuggest. This platform will give you an extensive list of suggested keywords related to your initial search. It’s also very efficient as it organizes its findings alphabetically.

Ubersuggest works well when used in tandem with Google Keyword Planner, as this will ensure your keyword research covers all bases.


For some more useful keyword research tools, check out this article:

6 Keyword Research Tools to Help You Strike Gold

Idea Generation

Even the best content creators can find themselves stuck for ideas at times. If you find yourself fresh out of luck but need to produce something new quickly, these tools will help you to generate great content ideas.

4. Buzzsumo

The first tool you should try out is Buzzsumo. Buzzsumo makes generating content ideas easy as pie.

As well as generating content ideas, Buzzsumo lets you analyze what content is performing best for your competitors. The platform also provides useful information such as:

  • The number of shares each content piece has received.
  • The influencers who shared the content.
  • Trending topics.
  • The number of backlinks content received.                                                                    

Another major bonus of using Buzzumo is that it will alert you when certain keywords are trending, so you can get ahead in the game.

Buzzsumo guides you through the content creation process to ensure that your high-quality content does as well as it deserves.

A simple search for “content creation” on Buzzsumo presented us with these results:

5. Google Trends

You may be surprised that Google Trend has made it into this list of idea generation tools. Although this wasn’t its original purpose, Google Trends is a great tool to use for this.

The platform allows you to see the current trends for each search term you enter.
It also shows you related topics and queries. Then, you can filter the results to see which keywords are rising to the top.

Google Trends Related Topics

Google Trends is especially useful as it provides insight into which subjects are gaining or losing the interest of readers.

Google trends interest over time

When you combine all the data provided by Google Trends, good topic ideas will appear, generate traffic, and drive engagement.

6. Answer The Public

Another useful idea generation tool is Answer The Public. This tool is completely free and presents ideas and keywords visually.

To use the tool you simply enter in your selected keywords and preferred country. A few seconds later you’ll have loads of content ideas at your fingertips.

We used “Social Media Marketing” as our keyword and we were returned with this.



If you’re not into the visual presentation, you can switch it and view results in a different format. Just click ‘data’.

Another great feature of Answer the Public is that it provides results in question format, just as users would be likely to type them into search engines.

Here you can find even more useful content idea generation tools:

7 Tools to Help you Generate Content Ideas

Content Creation

No matter how much SEO and keyword research you do, it will all be useless if you don’t have high-quality content to begin with. Here are some tools to help you create amazing content your audience will love.

7. AI Writer

AI Writer is a recent addition to the content creation scene but is already causing a buzz. Although it’s not yet perfect by any means, it could definitely be helpful during the content creation process.

The tool promises to generate high-quality content with just a click. You just enter your chosen topic, keywords, and any other relevant details, sit back and watch artificial intelligence do the work for you.

AI writer does all the research and writes content using machine learning algorithms. Once you select your topic, AI writer evaluates millions of articles on the topic so that it can produce unique content.

I tried out AI writer for free on their website, and it is worth testing for yourself. But let’s just say, the jury is still out on whether or not AI Writer will replace all of us content creators in the future.

Read More: Why Manners Matter More to Robotic Automation Than You Think

8. Canva

Canva is one of the best graphic design tools you can find online. What’s more is it’s totally free! You can get creative with this tool to enhance your content with attention-grabbing visuals.

All you need to do is sign up. The platform is very user-friendly and bound to bring out your inner artist.

Canva offers high-quality images, fonts, and colors for you to work with. It also offers stunning layouts which are bound to inspire you. It’s amazing what adding visuals can do to transform your content. Whether you are creating a thumbnail for a Youtube video, designing a presentation or blog graphics you should check out this content creation tool.


Editing & SEO

Editing and SEO are perhaps the most technical parts of the content creation process. Here are two of our favorite tools that will make the process hassle-free.

9. Grammarly

Grammarly is an AI-powered editing tool that will make your content creation process more accurate and mistake-free.

One of the best of its kind, Grammarly automatically detects grammar, spelling, punctuation, word choice, and style mistakes in your writing.

Once you create your account you have the choice to either use the online text editor or install the browser extension. Both are completely free for you to use.

Grammarly uses algorithms to flag potential issues in your text. Then, it suggests context-specific corrections for grammar, spelling, wordiness, style, punctuation, and even plagiarism. The tool also explains the reasoning behind each correction, so you can make an informed decision about whether, and how, to correct an issue.

All of the writers at Edgy Labs use Grammarly on an everyday basis. Here’s what Lewis McCahill, lead editor at Edgylabs, had to say about Grammarly;

Grammarly is a tool that I use every day on every single article that I work on. As an editor, Grammarly is the ideal addition to my browser that helps me notice both major and minor mistakes in writing while also giving effective solutions or alternatives. It’s unobtrusive, effective, and rarely wrong — I’d recommend it to anyone.

10. Yoast

Yoast is an SEO plug-in that will help you to drive traffic to your content. This editing tool evaluates your content to make it as readable as possible. It also will help your content creation team avoid producing duplicate content that will confuse search engines. Yoast basically takes care of many technical aspects of SEO.  

Again, our editor Lewis had something to say about this tool:

“Yoast is the perfect keyword optimization tool. Whether you’re a beginner or an expert, it’s great for showing you exactly how to optimize your copy and where you can improve.”

Read More: 7 Content Distribution Tools for Growing Your Audience

Creating authentic content that your target audience will love can be difficult if you don’t know what they want. These ten tools will make content creation into an efficient process instead of a chore.

Just remember that you need to know your audience like the back of your hand. Optimize your content creation process with keywords and make sure anything you create is high-quality content.

What tools do you use in your content creation process?

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